Suppose you wish to eat croissants, but you do not know the best place, where you can enjoy them. What do you do next? You visit Google and search for the best croissants places in town or near you. You will get a list of places, now what? You start filtering the list based on

Establishing a brand name is one of the most crucial steps in starting a business. A compelling brand name can help you attract top clients, set your company apart from the competition, and increase market visibility. Contrarily, a poor brand name can result in lost revenue, consumer misunderstanding, and even legal issues. However, what makes