How To Start A Profitable Shawarma Business in Nigeria (2025)

Shawarma has become one of the most popular street foods in Nigeria, enjoyed by people of all ages and social classes. With the growing demand for fast food and convenient meals, the shawarma business presents a lucrative opportunity for entrepreneurs looking to invest in the food industry. If you are considering how to start a profitable shawarma business in Nigeria in 2025, this guide will walk you through everything you need to know, from planning to execution.

What is Shawarma Business?

A shawarma business involves the preparation and sale of shawarma—a Middle Eastern-inspired wrap made of seasoned and grilled meat (chicken, beef, or lamb) served in flatbread with vegetables and sauces. The business can be run as a standalone shawarma joint, a food truck, or part of a larger restaurant.

Is It Profitable?

Yes, the shawarma business is highly profitable in Nigeria. Here’s why:

• High Demand: Shawarma is a favorite fast food choice among Nigerians, particularly in urban areas.
• Affordable Startup Cost: Unlike full-scale restaurants, setting up a shawarma business requires less capital.
• Good Profit Margins: A single shawarma can be sold for ₦1,500–₦3,000, with an estimated profit margin of 40–60%.
• Multiple Revenue Streams: You can expand by offering drinks, side dishes, and delivery services.

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Factors to Consider When Starting a Shawarma Business

1. Location

Your choice of location plays a crucial role in the success of your shawarma business. Consider high-foot-traffic areas like:

• University campuses
• Shopping malls and plazas
• Busy roadside spots
• Residential areas with young professionals
• Nightlife zones

2. Competition Analysis

Study existing shawarma businesses in your chosen location. Identify their strengths and weaknesses and develop strategies to differentiate your brand.

3. Hygiene and Quality Control

Maintaining cleanliness and using fresh ingredients will attract more customers and build a strong reputation.

4. Licensing and Permits

Obtain necessary licenses from the relevant food regulatory bodies in Nigeria to avoid legal issues.

Importance of Market Research and Business Planning

Before launching your shawarma business, conducting market research is essential. This helps you:

• Identify your target audience
• Determine pricing strategies
• Understand competitors
• Forecast financial projections

We recommend using a Shawarma Business Plan with 3-Year Financial Projections to guide your business. This plan covers startup costs, revenue estimates, operational costs, and profit analysis.

Related Post: 10 Key Features of a Successful Business Plan

Equipment Needed to Start

To run a successful shawarma business, you need the following equipment:

• Shawarma Grill Machine – The main equipment for roasting the meat.
• Deep Fryer – For frying potatoes or making side dishes.
• Refrigerator – For storing meat and perishable ingredients.
• Chopping Board & Knives – For preparing ingredients.
• Mixing Bowls & Measuring Tools – For mixing sauces and spices.
• Blender – For making sauces and marinades.
• Gas Cylinder & Burner – For cooking and grilling.
• Serving Counter & Display Unit – For customer interaction and display.

These items can be sourced locally from markets like Oyingbo, Balogun, or Mile 12 in Lagos, or imported via online platforms like Jumia, Konga, and Alibaba.

How to Start a Shawarma Business in Nigeria

1. Write a Business Plan

A solid business plan will guide you through your operations, budget, and long-term strategy.

2. Secure Capital

Determine how much you need for rent, equipment, and raw materials. You can source funds through personal savings, loans, or investor partnerships.

3. Find a Strategic Location

Choose a visible, high-traffic area with easy access to potential customers.

4. Purchase Equipment and Supplies

Buy high-quality shawarma machines and other necessary kitchen tools from reputable suppliers.

5. Register Your Business and Get Necessary Permits

Register your business with CAC (Corporate Affairs Commission) and obtain relevant health and food safety permits.

6. Hire and Train Staff

If needed, employ skilled personnel to handle grilling, customer service, and delivery.

7. Market Your Business

Use social media, flyers, banners, and food delivery platforms (e.g., Jumia Food, Glovo) to attract customers.

Conclusion

Starting a shawarma business in Nigeria in 2025 can be a rewarding venture if done correctly. By choosing the right location, maintaining quality standards, and implementing strategic marketing, you can build a profitable business that stands out in the competitive food industry.

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