The ADIEP by Google Hustle Academy and AfCFTA opens a door of opportunity for African small and medium enterprises (SMEs). The programme aims to give SMEs across the continent access to modern digital tools, artificial-intelligence skills and cross-border trade know-how under AfCFTA. With economies shifting rapidly toward tech-enabled trade, ADIEP offers entrepreneurs a chance to build stronger, future-ready businesse
Eligibility Requirements
Your enterprise must qualify as an SME and have been in operation for at least six months.
Your business must be based in one of the eligible AfCFTA member states. The list includes Nigeria, Kenya, South Africa, Ghana, Cameroon, Senegal, Togo, Côte d’Ivoire, Rwanda, Mauritius, Ethiopia, Tanzania, Namibia, Zambia, Angola, Mozambique, Egypt, Tunisia and more.
You should be ready to commit to one of the training cohorts, with sessions starting November 2025 and continuing through June 2026
Program Benefits
Joining ADIEP gives your business access to:
Training on Cross-Border Digital Trade — learn how to adapt products for different markets, handle cross-border payments, logistics and shipping under AfCFTA rules.
Cloud and Digital Tools for SMEs — practical knowledge of tools like Google Workspace and Google Cloud to improve collaboration, reduce cost, manage data securely and scale operations.
AI for Productivity — instruction on using AI tools (e.g. Google Gemini) to automate tasks, create marketing content, analyse customer insights and generally boost efficiency.
A network of entrepreneurs from across Africa — opportunity to connect, collaborate and learn from peers in different countries.
A no-cost training programme, the offer is free for qualifying SMEs.
Application Details
- Visit the official ADIEP application portal (look for the Google Hustle Academy in partnership with AfCFTA link).
- Fill in your business details — company name, location, how long you’ve operated, and contact information.
- Commit to participating in one of the cohorts starting November 2025 through to mid-2026.
- Choose your preferred language of instruction (training is offered in English, French, Arabic, or Portuguese) when prompted
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Deadline: Currently ongoing
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