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Marketing

4 Essential Components of a Highly Converting Sales Funnel

To succeed, an online business must turn virtual window shoppers into customers. One of the best ways to raise conversion rates is to create a sales funnel. In the funnel, consumers are guided through each stage of a purchase, starting with brand awareness and ending with a transaction. There are four parts to a high-converting …

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How Nigerians Can Sell to an International Audience Especially Ghanaians and other Neighbouring Countries.

How-to-sell-to-international-audience

This article was inspired by Chioma Ifeanyi-Eze of AccountingHub.ng Chioma made a post about selling to Ghanaians and I commented that I have been selling to Ghanaians and other international audiences. Surprisingly, my comment got the attention of many people who wanted me to show them how to sell or how I’m selling to Ghanaians …

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Why Flyers Are Still an Effective Marketing Tool in 2021

marketing and advertising

In the digital age, businesses are trending toward online marketing as well as radio and television ads. After all, it makes sense to take your marketing and advertising campaigns to where your target audience members are most likely to see them. That’s certainly an effective policy to follow, and the majority of companies are investing …

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Organic SEO Essentials: 8 Tips for Writing the Perfect Content For Your Cleaning Business

Search Engine Optimization SEO

Cleaning business owners must follow vital SEO practices. When writing content, they must follow better strategies for increasing web traffic. Search engine optimization improves the visibility of the website and makes it easier for viewers to find the company. However, creating content can become tricky for some businesses. 1. Use the Best Search Engine Terms …

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New to Facebook Ads? Start Here!

From big corporations like Coca-Cola to a local candy shop, marketing is essential to a business’s success. Marketing can be anything from a billboard sign to an ad in a newspaper, but with modern communication and technology comes new modern advertisements. The process by which businesses do this can vary from platform to platform, but …

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10 Ways to Promote Your Small Business in Nigeria

However, your dream of success will only be a fairytale without imploring diverse ways to promote your small business in Nigeria.

Starting a business is thrilling, especially if you’ve been dreaming of being self-reliant. However, your dream of success will only be a fairytale without imploring diverse ways to promote your small business in Nigeria. If you’re still new in the marketplace, it makes sense that you will need a way to market your goods and …

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Traffic Is King: 5 Ways to Increase Search Engine Visibility

Search Engine Optimization SEO

Today, most purchases begin online. Even if they eventually occur at a brick-and-mortar location, consumers are going to research what they want to buy first. This is going to give them an idea of what they want to purchase, what is available, and other essential information. When it comes to attracting the attention of consumers, …

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3 Well-Guarded Industry Secrets to Sporting Goods Marketing

marketing and advertising

Business owners take the next steps with a sporting goods company by setting up the right marketing strategies. Sporting goods companies promote products to athletes and sports enthusiasts that want to stay in shape and love the outdoors. The products are designed for people with healthy lifestyles. When marketing the business, the new owner must …

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Is Your Adwords Campaign Bringing You the Results You Want? Here Are 3 Signs to Tell

In 2020, there is no way around using a solid digital marketing strategy to boost a business. Chief among the methods of promoting a business online is using Google Adwords, now known as Google Ads. With the popularity of Google’s search engine and the complex analytics they offer, it is easy to see why it …

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Digital Marketing Strategies: 4 Secrets of Highly Converting Google Ads

Today, most of the “marketing secrets” articles people find are just common-sense tips and general knowledge. It is rare to find Google Ads secrets that are actually secrets. Most of the PPC secrets you will find are widely adopted, which means they are the exact opposite of being a secret. For those who are using …

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