7 Reasons Startups and Small Businesses Must Pay Attention to Cyber Security

When it comes to companies that are in the startup phase, protecting data can be a big challenge. This is because everyone who is part of the company may not understand the importance of cyber security or the type of data that needs to be protected at all costs. There is also limited availability of resources, and the owners prioritize other areas such as marketing, inventory, and supply chain management. Cybercriminals know this and often target startups and small businesses for this reason. 

Many startups don’t even have a cybersecurity policy until they suffer from a data breach and are clueless about the steps to take forward. When that happens, they can suffer severe financial and reputational damages and may not flourish as a business. Let’s look at 7 reasons startups and small businesses need to pay attention to cyber security and take it seriously from the start. 

  1. Startups and Small businesses have Lots of Data to Protect

Though small businesses and startups have fewer finances, they often collect large volumes of data. Many cybercriminals know this and view this data as a valuable resource to access and steal personal information and intellectual property. 

This data can be misused by cyber criminals to carry out identity fraud with Personally Identifiable Information (PII), carry out phishing attacks against customers by impersonating your company, trade or sell financial or personal data on the dark web to other cybercriminals, carry out online transactions, or selling this information to your competitors. These are some of the reasons why it is important for small businesses to protect their data.

2. Cybercriminals Attack you to Target Bigger Companies you are Affiliated with

Many times, cybercriminals attack small companies as a way to reach bigger organizations that they are affiliated with. For instance, in 2013, attackers stole data from Target by breaking into the systems of refrigeration, HVA, air conditioning, and heating subcontractors. This led to a breach of stolen data for 40 million customers.

3. Small Businesses have fewer Resources to Spend on Cyber Security

To set up their businesses, startups initially spend on labor and marketing costs, with cybersecurity as the last thing on their minds. Their focus is mainly on starting a new business, setting up processes, and taking over the market. With limited capital, they also find it hard to employ cyber security personnel. Even by investing in anti-malware tools, they often can’t keep a check on everything at all times. This makes them an easy target for cybercriminals.

4. Small Businesses Need to Follow Government and Industry Regulations

Small businesses need to comply with industry regulations and those set up by the government. Some of these include the Payment Card Industry Data Security Standards (PCI DSS) requirements that define a set of rules to process and accept online payments, the General Data Protection Regulation (GDPR), ISO 27001, and others. Online payments in particular have become a common payment method in recent years, and most customers now expect them as an option. Your business may use Venmo, for example, but venmo recurring payments aren’t currently supported, so you’ll need to find another secure platform to take recurring payments on. Failure to comply with applicable standards can have huge implications for the business.

5. Small Businesses Need to Protect their Brand Name and Reputation

If a cyberattack results in criminals succeeding in attacking your IT infrastructure, website, or devices and stealing the data, your customers will be hesitant to do business with you. In their eyes, you will be a liability, and they will be more likely to do business with your competitors instead of risking their data. According to Sectigo’s 2021 Website Security and Threats Report,28% of small and medium businesses that suffered from data breach incidents had to face ‘severe’ to ‘very severe’ consequences.  These included website downtime, reputational loss, and loss of customers and intellectual property. 

6. Data Breaches can be Caused by Insider Threats

While we mostly think of threats as external, it is not uncommon for people from inside the company to be a cause of data breaches. These can be both intentional and unintentional. It could be an employee making a mistake while a disgruntled one making a mistake on purpose. However, both types of employees pose serious threats to the organization. Hence, access control is significant for small businesses.

7. Startups Intending to Move to the Cloud Require Cyber Security Planning

Moving the business to the cloud can be resourceful for startups and small businesses. However, it comes with its own set of risks. Trying to do this without implementing appropriate IT support and cyber security measures could in turn mean that you are directly handing over your data to cyber criminals. According to 2020 Cost of Data Breach Report by IBM, 19 percent of malicious data breaches were a result of cloud misconfiguration, which increased the average data breach costs by 14 percent. 

Related Post: How Ai powered tools will change future of Digital Marketing

Final Thoughts

Cybersecurity is often overlooked by startups and small businesses, but failure to adopt an adequate security policy can affect everything for them. From the ability to safeguard customer data and intellectual property to comply with industry standards, it is imperative to keep adequate cybersecurity measures in place. 

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