Establishing a brand name is one of the most crucial steps in starting a business. A compelling brand name can help you attract top clients, set your company apart from the competition, and increase market visibility.
Contrarily, a poor brand name can result in lost revenue, consumer misunderstanding, and even legal issues.
However, what makes a brand name good or bad? If you don’t know this, you could give your company a name that would stifle its market performance. And that’s why we’ll show you what a strong brand name looks like and how to discover a powerful one for your company.
This guide will guide you to creating a memorable brand name that offers your business and product a competitive edge.
Let’s dive in:
How to Discover a Compelling Name for Your Company
1. Your Name Should Match Your Brand Positioning
First, take some time to consider your target market and brand positioning before you begin generating business names. This will assist you in coming up with a name that appeals to your target client and embodies your brand’s core principles.
Consider the brand personality and emotions you want your buyers to experience when associating with your business. Do you intend for your business to be seen as a high-end brand, a friendly, accessible one, or a trustworthy, established one?
The one constant is that your brand tone should be reflected in your name to improve your brand’s positioning.
Knowing the best position for your brand will make it simple to come up with a catchy name and domain name, whether you choose to do it on your own or with the help of a reputable naming agency like Squadhelp domains.
2. Consider Using Visual Images and Metaphors
You can start generating name ideas now that you know the feelings you want your brand name to evoke. Use metaphors and visual imagery to create original, exciting, and captivating name ideas.
For instance, the name of the luxury watchmaker Rolex conjures up images of status and elegance. The brand’s dedication to accuracy and excellence is reflected in its name, ‘Rolex.’ Similarly, the clothing retailer Gap communicates the idea of a bridge, uniting different people and fashions.
3. Come Up With as Many Name Ideas as Possible
When generating brand names, gather words that resonate with your brand’s goals, mission, and tone. Try to collect as many ideas as possible; write them down even if you don’t like them.
The goal is to generate as many ideas as possible; you can narrow down the list after brainstorming.
But if brainstorming seems too time-consuming, consider crowdsourcing your business name or leveraging the expertise of a professional naming team to assist you with the naming process.
While searching for your brand name, don’t forget to research the names of successful businesses in your niche and discover what makes their brand names stand out. Doing this would help you better understand what works in your niche.
4. Audience Testing
To ensure your name appeals to your target audience, conduct audience testing once you’ve narrowed down your preferred choices. This will give you a chance to ask your target market for comments and ensure that your company name accurately captures the essence of your brand.
Think carefully about the questions you ask while performing audience testing. Finding out which name ideas are memorable, prompt them to take action, and most closely connect with your brand’s objectives should be your audience testing goal.
5. Check for Previous Trademark
Once you have a list of potential names, you must do trademark research to confirm that the word you’ve found is available. That’s because using a word that has already been trademarked can result in expensive legal problems and a cease-and-desist letter from the trademark owner.
Trademarking your brand name is lengthy, so ensure you speak with a trademark lawyer who can guide you through the trademarking process.
Additionally, it’s a good idea to register your name as soon as possible. It is a good idea to safeguard it against trademark infringement and others who wish to register the same name as yours.
Get Your Ideal Brand Names Now
Naming your business may be challenging, but with the correct approach, you can develop a compelling name that appeals to your target market and embodies your business’s values. And we’re confident that the steps outlined above will enable you to develop a catchy and legally sound name for your business.
Grant Polachek is the head of branding at Squadhelp, a 3X Inc. 5000 company that creates everything from simple, to unique brand names for top Fortune 500 companies and new startups. As one of the top crowdsourcing name agencies in the world, we meticulously went through over a million names and prepared a comprehensive list of catchy company and domain names suitable for usage anywhere.