Designing an eCommerce website can be a daunting task. There are so many things to consider, from the user experience to the overall look and feel of the site and the eCommerce SEO services. However, with a bit of planning and forethought, or with the help of the best eCommerce SEO services company, it is possible to create a truly amazing eCommerce website.
Here are 15 essential tips to help you get started:
- Make Sure Your Ecommerce Website Is Easy To Use
Your eCommerce website should be easy to use, with clear and concise navigation. The last thing you want is for potential customers to get frustrated and leave without making a purchase.
- Keep The Website Simple
Simplicity is key when it comes to eCommerce website design. Use a clean, minimalistic design and layout to make it easy for visitors to find what they’re looking for.
- Use High-Quality Images
Make sure to use high-quality images on your eCommerce website. Poor-quality images will make your products look unappealing and will likely deter potential customers from making a purchase.
- Use Good Typography
Choose a good font for your website and use it consistently throughout. Legibility is important, so make sure the font you choose is easy to read.
- Use Product Descriptions
Be sure to use detailed product descriptions on your eCommerce website. Potential customers want to know all about the products they’re considering purchasing, so don’t skimp on the details.
- Offer Free Shipping
One of the best ways to encourage potential customers to make a purchase is to offer free shipping. If customers know they won’t have to pay additional shipping costs, they’re more likely to complete a purchase.
- Offer Discounts And Coupons
Another great way to encourage potential customers to make a purchase is to offer discounts and coupons. Customers love a good deal, so this is an effective way to get them to pull out their wallets.
- Use A Responsive Design
It’s important to use a responsive design for your eCommerce website. With more and more people using mobile devices to browse the web, making the site compatible with all screen sizes is essential.
- A Mobile-Friendly Website
More and more people are using their phones and tablets to shop online. Studies have shown that over 60% of internet traffic now comes from mobile devices. So, if your website isn’t designed to be mobile-friendly, you’re losing out on a lot of potential business. Make sure your website can be easily accessed and used on all devices, or you risk losing customers.
- Use Customer Testimonials
Customer testimonials are a great way to build trust and credibility with potential customers. If you can show that past customers have been happy with their purchases, it’ll be much easier to convert new customers.
- Use Of CTAs
Your website’s Calls to Action (CTAs) tell customers what you want them to do. They should be clear, concise, and impossible to miss. Use strong, action-oriented language to encourage customers to buy your products. Some examples of good CTAs include “Buy Now,” “Add to Cart,” and “Shop Now.”
- Offer A Live Chat
A live chat feature is a great way to offer customer support and answer potential customers’ questions. This can help to convert more visitors into customers.
- Quick Loading Speed
No one wants to wait around for a slow website to load. In fact, studies have shown that if a website takes slightly more than 3 seconds to load, 40% of users will abandon it. So, make sure your website is designed for speed. Optimize your images, use a good web hosting service, and clean up your code to make sure your site loads as quickly as possible.
- Make Sure Your Website Is Secure
When customers enter their personal and financial information on your website, they need to know that their sensitive information is safe. Be sure to have a secure checkout process to gain the trust of your customers.
- Always Be Testing
It’s important to always be testing different aspects of your eCommerce website. Try different design elements, messaging, and call-to-actions to see what converts the most visitors into leads. Then, you can keep the elements that are working and ditch the ones that aren’t.