It doesn’t take very long before a visitor decides whether to stay or to leave your site. Seconds is all it takes before a visitor evaluate your brand and decide whether or not they are interested in what it is you have to offer. That’s why you should make sure that your website is user-friendly, not chasing away your visitors. Here are some things to be aware of.
1. No Call to Action
When you don’t have a call to action, site visitors may not be sure what it is you expect from them or what you want them to do, so they leave without doing anything. A call to action tells your visitors what they can get out from you. Once you get users on board with what you want them to do, you will need a way to keep track of your contacts and leads. Once you’ve moved leads to a certain point in your funnel, you will be ready for software like Qwilr marketing proposal templates and customer relationship management (CRM) tools to make the best out of your calls to action.
2. Large Blocks of Text
Attention spans are short nowadays. Large chunks of texts and long paragraphs with no headings can be problematic for your visitors. You want to keep things simple and easily scannable. Not all of your visitors are going to read your content, but just about all of them will scan through the text on a page. Your written content should be brief and easily digestible. Adding formatting like bullets, numbers and bold text will make your content more easily scannable.
3. Slow Loading Pages
We’ve come to expect things to be faster than fast. When we visit a website we expect it to load in a fraction of a second. Most users will not wait more than two seconds for a page to load before moving on to the next thought on their mind. Fast loading speeds can make a world of a difference to your visitors. Not only does fast loading go over well with users, but it also boosts your SEO and search engine rankings. Slow websites make for bad user experiences.
4. Too Many Ads
You’ve got to pay the bills somehow, and ads are a great way to monetize your site. But you have to be careful of where they are placed on your page, as well as how many ads you have. Too many ads can be a major nuisance, and if a user feels bombarded by advertisements, they may not stick around long enough to do whatever it is that you want them to do.
5. Information Sharing
When attempting to collect information from site visitors, less is more. A greedy contact form can deter visitors from signing up. In most instances, an email address is enough. But if you’re asking for a birthday, address, blood type, and donor status you may be chasing them off. With all of the data breaches and identity theft in the world, they may become suspicious and fearful of signing up or contacting you.
People go to websites for a reason, and when they are unclear about why they are there and what to do, then the visit and the website is useless. You want your site to bring in business and make a great first impression.
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