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Six Things That Will Make Your Business Standout Amidst Competitors

Are you in need of surefire tips to make your small business attract customers and stand out in the midst of your competitors? Well, if you are starting your business from scratch, it’s very pertinent you put in place some certain things that will help the business to attract customers and grow exponentially.

Informatively, there are plethora numbers of ways for a business brand to stand out in the presence of others, but the six most important things every business owner should take care in other to make their business brand one of a kind are as follow:

  1. Unique Business Name

It is without a doubt that one of the keys to making a business known is to give the company a memorable and unique business name.

Since what entrepreneur has always wanted is for their potential customers to know and always remember their company’s name and the uniqueness of the products or services they rendered.

Premise on the above, endeavor to choose a name that is not only unique but also easy for your target audience to spell, pronounce and search for.

  • Creative Business logo

Having got a memorable and unique name for your new startup business, the next cause of action in a bid to make your business stand out amidst competitors is to create a strong company logo.

In case you can’t do this yourself, ask a graphic designer to create some deep and meaningful business logo that will resonate with your prospective customers for you.

  • Define Your Target Audience.

While drafting your business plan, it is very crucial you filter your ideas as it flows through the direction of your prospective audience and target market.

 After all, your business can’t attract customers that are not known and defined as such, everything you do should be designed in such a way and manner that will attract the category of audience your business aim to serve.

  • Optimized website

In today’s business world, having a personal website for your business establishment is indeed an added advantage and it helps a lot in making a business unique and superior compare to its close competitors without one.

While every website is designed equally, it is advisable you make your mobile-friendly so as to expand your SEO exposure, a key to making your prospective customers find you in time whenever they search for your business online.

  • Performance analytics

Performance analytics will help you to know whether or not your business is progressing as you have wanted to. So if you want your business to be known ahead of others, ensure you have some key measures or metrics that you can count on to check if your company is making a wave.

For your business branding, you will be needing an analytical measure called the key performance indicators (KPIs) in other to help you evaluate your business if it is getting along well with your target audience and at the same time if it is actually transforming them into potential customers.

More so, you should be tracking the number of new customers you’ve got, inbound leads, sales conversion rates, the level of your website traffic, etc. Doing this will never make you relent and your business brand stands the chance to get to the promised land within a few months of its establishment.


It obvious that not all new businesses survive the first few years of its establishment, so garner up your entrepreneurial spirit to leave a meaningful first impression on your potential customers by adopting the above six important you need to do to make your business brand dazzling and stand out in the midst of others.

Author Bio:

Ikoi Abode Ikenna is a Pharmacist living in Lagos, Nigeria. A fan of entrepreneurship, technology, and web development and seasoned blogger, currently the owner and editor of Abode Business ( and West Entrepreneur Forum ( you can follow him on Instagram @pharmabode and Facebook @ikoi abode Ikenna.

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