5 Social Media Marketing Strategies for Online Businesses

As a business owner or entrepreneur, a strong online marketing strategy will help boost your business. The 5 online social media marketing hacks that would be discussed in this post will help improve your sales performance, and if you apply them you could be on your way to creating a concrete online marketing strategy that can drive wallet-in-hand customers to your business.

  1. Know your Target audience:

To run a successful business online as an entrepreneur, you need to gather real-world data about your audience and not assumptions. Knowing your customers’ pain-point and how your product/services could ease their pain can help increase patronage. Use this information to create your buyers’ persona. A buyer’s persona is a frictional representation of your ideal customer based on market research and real data about your existing customer. Hence, it is ideal for businesses to have buyers’ persona’s as these could help you identify who their target audiences are and how they can be reached.

  • Set SMART goals:

As an entrepreneur, you should learn how to set goals that are specific to your business, and such goals should be measurable, attainable, relevant and time-bound. Avoid setting goals that are ambiguous and unrealistic. For example, Let’s say you would like to increase sales by 15% in the second quarter of 2020, you need to put certain measures in place that would guide you in order for you to achieve the goals you’ve set for yourself. Hence, you have to be able to identify that the increase you want in sales is 15% and you want that to happen by the end of the second quarter of 2020. This goal is specific and it is time-bound. Now you need to put measures in place that will help you achieve this particular goal. For instance, you could decide to run a sponsored advertisement for the product/services you are trying to promote or even offer discounts for the first 20 people that make a purchase within 24hours. By so doing, you’ve put measures in place to guide you and prevent you from goals that are unrealistic and ambiguous.

  • Create a social media content calendar:

As an entrepreneur who is willing to grow their business in the digital space, you must be able to dedicate time to create content and schedule when you want each of your content to go out, and how many times you wish to publish those types of content on each channel. If as an entrepreneur, you are too busy to create content or find it difficult to juggle your business with social media, there are several digital consulting agencies that could help you manage your online presence. One of such trusted company is DSMC. Although, there are a series of other digital marketing firms that helps businesses manage their social media pages, create contents, run sponsored advertisement across the digital space, but they are one of the best.

  • Research the competition

To spot opportunities, you need to research your competitors in order to have an insight into how you could surpass them in terms of sales and customer approach. Researching your competition would give you an edge to what areas of your business you could capitalize on to make it work.

  • Conduct a social media audit:

As an entrepreneur, if you are already on social media, you need to evaluate your efforts and ask yourself some pertinent questions like “what is working and what is not?” Answers to these questions would guide your decisions and give you insights on how to go about promoting your business in the digital space. For instance, if your bio does not give customers an idea into what you do, you should consider editing it and making use of relevant keywords and hashtags that will drive more people to your page and this can automatically increase visits to your social media page which will, in turn, drive more sales to your business.

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