Pitch competitions in Nigeria usually mean one thing: a big prize and a lot of competition. The TBH MSME Pitch-A-Ton 1.0 adds a twist, because it mixes grants with discounted loans in a package worth up to ₦10 million.
It is open to Nigerian micro, small and medium-sized businesses. Read the funding structure carefully, since not everyone who applies gets money.
About the Programme
The Pitch-A-Ton is organised by The Business Hub (TBH), a Nigerian business support platform linked to Sterling Bank. This is the first edition, so there is no track record to study yet.
Businesses pitch for support, and the best are rewarded with a combination of grant money and loan access. The aim is to help small firms that have a product and customers but lack growth capital.
Benefits
Support of up to ₦10 million is offered as a mix of grant and loan, and it is not guaranteed to every applicant. Five grand winners receive the top awards.
Up to 50 finalists can also qualify for discounted business loans, subject to programme terms. For a small business that has been turned away by banks, a lower-cost loan can matter as much as a cash prize.
Eligibility Criteria
- Your business is a micro, small or medium-sized enterprise based in Nigeria.
- You are seeking funding and growth support.
- You can describe your products or services, target customers, operations and growth plans.
- Full criteria are on the official portal, so read them before you apply.
Documents Needed to Apply
The announcement does not list specific documents. Expect to explain your business clearly, so prepare:
- A short description of your products or services
- Who your customers are and how you reach them
- How your operations run day to day
- Your growth plan and what the money would be used for
- CAC registration details, since a bank-linked programme is likely to ask for them
Loan-linked programmes look hard at whether a business can repay. A clear business plan with realistic cash flow gives you an edge, and if you are not yet registered, our business registration service can fix that quickly.
Key Details at a Glance
Programme: TBH MSME Pitch-A-Ton 1.0 2026
Organizer: The Business Hub (TBH)
Eligible location: Nigerian MSMEs
Funding available: Up to ₦10 million in hybrid grant and loan support; discounted loans for up to 50 finalists
Application deadline: Check official portal (no date published)
How to Apply
- Visit the official Pitch-A-Ton website and read the full criteria.
- Prepare your business description, customer details and growth plan.
- Complete the application on the same portal and submit it.
No closing date has been published, so check the portal for the application window. Apply early, since new programmes can shut their doors quickly.
Final Thoughts
Hybrid funding is not free money, so treat the loan part with respect and borrow only what your cash flow can carry. Still, access to affordable finance is exactly what many Nigerian MSMEs lack.
More programmes are waiting on our list of latest opportunities for the month.